The executives at UnderArmour come to you with a problem: how can they grow their business? You have one week to prepare. Go.
That was the hypothetical situation presented to 11 teams of operations management students from UD, Xavier University, the Ohio State University, Miami University, University of Cincinnati and Wright State University.
Co-sponsored by UD and Deloitte Consulting, the Battle of the Ohio Case Competition was the first such event the University has held. School of Business Administration professor John Kanet believed it was a success and plans to sponsor another one next year.
The battle was fought Feb. 10 at 1700 South Patterson. It was waged in two segments: each of the 11 teams gave an initial presentation in a secluded room to a panel of judges Friday morning; the top three teams moved on to the afternoon competition, which took place in front of a public audience.
Though neither team from UD made it to the final round, not all was lost. Senior operations management and marketing major Elizabeth Elisha said, “It was a lot of hard work, but I think I can say for my entire team that the hard work was definitely worth the experience.”