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Dani DeTrude ’13

Feeding the future

11:32 AM  Apr 12th, 2013
by Meredith Hirt '13, photo by Sarah Friese ’15

The importance of nurturing entrepreneurs was the topic of the keynote address at the annual entrepreneurship dinner April 9, given by Barbara Hayde ’64, president of the Entrepreneurs Center.

“Being nurtured empowers you because it allows you to take risks because you have a safety net,” said Hayde. The nurturing Dani DeTrude ’13 has received from her experiences at UD empowered her to take on the University of Dayton Business Plan Competition and place third out of a record-high 114 entries from 240 participants. DeTrude teamed up with local businessman Russ Gottesman to present MyEndoShop, “a platform where consumers can endorse, or “endo,” their favorite products and share them with friends. It combines both social media and e-commerce in a new and compelling way,” explained DeTrude.

DeTrude, a MKT and ENT double major, presented the senior reflections at the dinner. She spoke of many ways in which UD has nurtured her throughout the years. Her experience with the business plan competition was one such example. “Introspectively, I realized that I am a capable, young, professional woman who can take on the challenges of assisting in a new venture and presenting its business model.” DeTrude and her team earned $10,000 in prize money and have the opportunity to present to the Connor Seed Fund.

Hayde asked two things of all the entrepreneurs present, students and seasoned business professionals: to give help and to get help. “You must never stop doing that for each other,” said Hayde. She said without nurturing, entrepreneurs face failure. “You can still fail forward,” she said, but with nurturing, that safety net is there. “Nurturing can provide a way ahead when times are tough.”

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