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Collaboration a Remedy

11:23 AM  Jun 29th, 2015
by Erin Callahan ’15

Say hallelujah — this spring, campus got Flyer’d up in a new way.

To showcase the University of Dayton, the Media Production Group partnered with student a cappella group Remedy to produce a parody of the song “Uptown Funk” by Mark Ronson featuring Bruno Mars. The end result was a 3.5-minute video with catchy lyrics and campus scenes.

It was a group effort: Remedy wrote the lyrics, ArtStreet recorded the song, the Media Production Group filmed the video, and the UD community spread the message far and wide. To date, the video has more than 169,000 views, almost 2,400 likes and more than 2,300 shares on Facebook.

It was a true collaboration to share the University of Dayton story. Mike Kurtz ’90, director of media productions, his assistant Tyler Back, and two Remedy members share a behind-the-scenes look at how the video came to life.

Don’t believe us? Just watch: bit.ly/flyerdup.

1 Pick your theme. To create a parody, it’s important to consider the message you want to communicate to your audience. Kurtz, Back and Remedy wanted to show off what’s great about UD, and they ensured the message was consistent in every aspect of the video. “When we thought about where we were going to shoot, what we were going to shoot and who would be in the shot, we’re thinking about how we can best showcase the University of Dayton community,” Kurtz said.

2 Spread the word. Back utilized a social media plan, complete with research and resources, to get people involved. University and student social media accounts, including Twitter, Snapchat and Instagram, were used for video teasers, promotion and recruitment for students to act as extras in the video. They also approached students on campus to ask if they would like to be involved. “We wanted to get a lot of people excited and rallied around this idea to really drive its execution,” Back said.

3 Make the music happen. When Kurtz approached Remedy with the idea, the students were already prepared with a rendition of “Uptown Funk” they’d been practicing for competitions. Junior Hannah Snow took the lead in re-creating the song lyrics with other members. “There’s no preparation when I write parodies; it just kind of comes to me,” she said. For others who want to try their hand at writing, her advice:
Have fun, use personal memories and experiences from others, make
it rhyme, and most importantly, make it enjoyable for listeners.

4 Catch it on camera. Once the song recording was finished, Kurtz and Back assessed how it would look onscreen — a representation of the UD community with the same essence as “Uptown Funk.” “We didn’t want to duplicate it shot for shot, but we wanted to create scenes that evoke the look and feel and style of the original video while still communicating our own message,” they said. They filmed in locations across campus, used a stretch golf cart instead of the limousine, and even created a rig to replicate the 360-degree gyro spin used in the original music video.

5 Have fun. Watching UD’s version, you’ll see students enjoying a sunny day on campus — but in reality, the outside temperature hovered at 30 degrees that day. Not to be put off by a late-spring cold snap, the crew forged ahead. Sophomore Holly Gyenes had never performed in a parody video, but said she had a good time despite battling the especially brisk spring air. “For it to be the production you want it to be, you have to take everything up a notch, amp up your performance and make sure your audience is having fun with you.”

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