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Lend me your 8 seconds

9:27 AM  Sep 27th, 2015
by Michelle Tedford '94

You’re no goldfish — and don’t let anyone tell you otherwise.

If you were, you’d have an attention span of 9 seconds. In three seconds, you’d swim off and miss the most important part of this story. So here it is: Thank you.

If you’re still reading this, you’re no typical human, either. Our species now registers an attention span of just 8 seconds. In our hyper-connected world, every ding, flicker and vibration remind us more of where we aren’t than where we are.

Maybe that’s why a publication rooted in place holds such appeal.

Seven years ago, we redesigned our beloved tabloid into the University of Dayton Magazine with a mission to engage, educate and entertain all those in our Flyer family. Our mission remains, but with this issue we offer you an update to both design and content, based on the feedback you’ve given us in reader surveys and magazine letters.

Here’s what you’ll find:

Youth: We’ve picked cleaner and larger fonts to help go easy on the eyes and make you feel 10 years younger, especially in Class Notes [Page 49].

Wealth: Hidden Treasure is one of our most popular features. We’ve given it more space to highlight the rich art that accompanies the stories [Page 20].

Love: It’s the heart of the Marianist spirit, and it’s a gift you share widely — even when confined to 140 characters. MainStream highlights your voices — and a whole lotta hearts [Page 7].

Time: More short pieces, graphics and quick hits give you ways to connect with the UD community [The Alumni, Page 43].

Knowledge: Continued access to UD experts, like professor Mary Fisher and her research to help our loved ones who’ve had breast cancer [Page 36].

Beauty: We’ve made more space for photographs, ones that welcome you in and bring you back [View Finder, Page 13, and “Guided by Faith,” Page 22].

In a world flashing for attention, you’ve told us that more than half of you spend more than a half hour with each issue. Fifty-nine percent of you read beyond your class year and read most of Class Notes. Sixty-four percent of you read all or most of the features. Even our most recent alumni — those 25 years and under — prefer to read their UD stories by holding paper in their hands.

We know your time is precious to you, and we’re humbled that you’ve chosen to share some of it with us. Thank you. And keep letting us know what you think.

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