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Alumni Profile: Get demotivated

8:46 AM  Apr 19th, 2017
by Molly Blake ’96

George Scott Baker is an average guy. He’s OK with it, though, and he wants other average folks to embrace their averageness too.  In fact, he gives entire seminars on how to be average. Baker, the alter ego of Andy Boehnlein, says that being average gets a bad rap when it really shouldn’t.

“People think of average as not even trying,” said Boehnlein. “But it’s really about being OK with who you are rather than
being stressed out all the time trying to keep up with the person next to you.”

George’s debut was hardly average, however. He appeared on Chicago’s famed The Second City stage in what Boehnlein called, “kind of a terrible sketch.” Still, Boehnlein, who spent six months studying sketch writing, improv and acting during his sophomore year, never forgot about his pal George.

Years later, Boehnlein wondered what George would look like and what he would have to say. He revived the quirky fellow thanks, in part, to his general studies major that included comedy, leadership and philosophy.

“It built a steady foundation for us both,” said Boehnlein who today demotivates (as George, of course) university staff and
recreational sports departments all over the U.S. His message?

“It’s really rooted in living a purposeful life and being OK with being you,” Boehnlein said. “I then relate it to leadership and how it applies to a job.”

As for the goofy outfit and terrible wig, Boehnlein said it relaxes people and reminds them not to take themselves too seriously.

“People hear this kind of message a lot, but I like to say that I trick people into really understanding
that lesson.”

Boehnlein, who also works for the University of Michigan intramural sports league, would eventually like to introduce George to the corporate world. For now, he’s happy with George being, well, average.

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