UD students are provided with the B.E.S.S.T opportunities. During the January Intercession, Jan. 5-12, nine students attended the first Business Experience: Silicon Valley and San Francisco Today.
B.E.S.S.T. is a unique educational opportunity for business majors to visit corporations and major financial institutions across Silicon Valley and the Bay area.
Professors Irene Dickey and Tracy Miller, both full-time faculty in the School of Business, wanted UD students to experience the real-world issues facing their field, so they turned to former students and LinkedIn to rekindle and build new alumni connections.
Over 10 alumni opened the doors of their homes and offices to speak about their take on management and marketing to millennials. Students had the chance to visit global venture capital firm Canaan Partners, advertising software firm Sharethrough and tech firm Oracle, among other major businesses in the area.
“At all the companies we visited, they weren’t talking at us,” said junior marketing major Jamie Stumph. “Even the CEO’s were interested in hearing what we had to say.”
While in California the students immersed into the opportunity and wrote blog posts each day in reflection.
“I am leaving San Francisco today feeling inspired and motivated to go out and work to achieve all of the many goals I have,” Stumph wrote. “These people are proof that if you put your mind to something and really believe in yourself, amazing things will happen.”
Students also participated in five pre-trip and two post-trip class sessions in order to gain MGT and MKT 494 credit. They studied and presented on each company before the trip, allowing them to come prepared to ask questions and maximize the session benefit.
“Irene and I really pushed them out of their comfort zones,” Miller said. “But, I really found if you set student expectations high, they will rise to the challenge.”
To hear more about the students’ experiences, attend their Stander Symposium presentation on Wednesday, April 5 at 1 p.m. in Miriam Hall room 213.