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Nike implores you to “just do it.” Bo Balogun ’07 loves what it is that he does.
An employee of Suite in Chicago, Balogun is account manager for Nike’s central territory. He helps the company with initiatives to drive the brand, engage socially and increase revenues, and he doesn’t use conventional methods to do so.
“People are still doing traditional, but nontraditional is the way to go,” Balogun told a standing-room-only audience in a Miriam Hall classroom Jan. 24. Balogun uses marketing, search engine optimization, video production and more to follow Suite’s preference of authentic storytelling, putting in brand messaging and creating real content. Suite’s specialty is live social media. Their LiveLab digital network is a live streaming stage blending physical space with social digital mediums. “LiveLab is about activating new conversations and optimizing existing ones,” said Balogun.
For Balogun’s Nike account, LiveLab allowed the creation of NikeFuel House, June through October 2012, an interactive space that engaged customers in live tests of new NikeFuel products. “We want to keep the conversation going long after the shoe has been purchased,” said Balogun. “Every social media element has to have a call to action.” Last spring one campaign called residents of Chicago to pick a side – Northside or Southside – for which they earned their NikeFuel points, a metric gauged by physical activity, accrued while wearing particular Nike products.
Balogun encouraged the audience to take advantage of the resources UD has to offer in seeking out the jobs they want. As a UD football player and a member of the 2007 national championship team, Balogun loved sports and wanted to get behind commercials. So with a little help from UD, and just how Nike urges, he just did it.