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Jyoti Singhvi is a storyteller, but she doesn’t use paper and pen; she uses metal and jewels.
“There’s no better way to celebrate yourself for generations to come. … It’s bespoken for you and it is one-of-a-kind that tells your personal story,” Singhvi said about commissioning a custom piece from her jewelry brand, JYOTI New York.
Born in Delhi, India, and seeing her father start businesses, Singhvi was interested in entrepreneurship. Jewelry, too, was a part of her life; her ancestors established a jewelry business for India’s nobility 150 years ago. “It must be in my blood,” said Singhvi, who started designing jewelry as an adolescent.
Singhvi majored in computer science at UD two years after her family moved to Dayton, when she was 16. Before launching JYOTI New York in 2011, Singhvi worked in the e-commerce industry, earned her MBA from MIT and worked at Cartier. Singhvi also received her master’s in public administration from Harvard to help address the issues of poverty in developing countries, health care and women’s issues.
Jewelry is usually purchased to celebrate a special occasion. Singhvi desired to redesign her own ring, but most jewelry brands do not design jewelry to encompass people’s personal stories. “I design custom pieces about celebrating who you are and bringing your story to life,” Singhvi said. She sits down with each customer and learns about everything — passions, dreams, fears, important people, important occasions — and then narrates their story through jewelry. For one couple who enjoyed the adrenaline rush of bungee jumping and skydiving, Singhvi designed a ring with an innovative “Falling Rock” setting; the diamond appeared to be suspended in air. Singhvi is also launching ready-to-wear jewelry collections.
“When the final piece comes through, the client sees their story in it, and they’ve never seen anything like it before,” Singhvi said. “It is exhilarating to see their happiness and excitement.”